The current arrest of two males related to a big Florida roofing firm, on fees of providing “free roofs” and rebates to cowl householders’ insurance coverage deductibles, has met with robust reactions across the state.
The insurance coverage trade has complained loudly that schemes by roofers to say that age-related put on and tear is because of wind or hail harm, to be coated by insurance coverage funds, have grown extra quite a few lately and are driving up insurance coverage prices and premiums.
Some mentioned Wednesday that prohibitions in opposition to deductible schemes have been in place in Florida statutes for years, and the arrests are lengthy overdue. Others mentioned that the fees, introduced by investigators with the state Division of Monetary Providers, may ship a wanted sign to unscrupulous roofing contractors within the state.
“Publicizing these arrests is a really optimistic factor,” mentioned Michael Peltier, communications chief for Residents Property Insurance coverage Corp., the biggest householders underwriter in Florida. “Now we have seen a surge in a lot of these roofing circumstances in the previous few years.”
“The thought of imposing the rules is a welcome factor,” mentioned Mike Silvers, director of technical companies for the Florida Roofing and Sheet Steel Contractors Affiliation. “This can be a widespread drawback and it’s creating issues on a whole lot of ranges,” together with harming these companies who don’t peddle questionable insurance coverage claims.
Florida CFO Jimmy Patronis’ workplace introduced Wednesday that Brian Webb and Brandon Jourdan of Webb Roofing & Development, in Naples, had been charged late final week with 9 counts of submitting fraudulent insurance coverage claims, a felony. The Collier County Sheriff’s Workplace arrest log exhibits that Webb, the 58-year-old president of the corporate, was additionally charged with being a fugitive from justice. Jourdan, 41, was booked into the Lee County jail and was launched on bond.
If convicted, the boys may resist 45 years in jail and fines of $45,000, the DFS mentioned.
Webb and Jourdan couldn’t be reached for remark Wednesday.
Patronis’s workplace mentioned that DFS investigators discovered that the alleged scheme labored like this: Webb Roofing staff enticed householders into submitting insurance coverage claims for roofs that had been allegedly broken by Hurricane Irma in 2017. Florida legislation requires insurers normally to pay for full roof replacements, not simply repairs, when roofs maintain harm.

The salespeople would then have the house owner signal an assignment-of-benefits settlement in addition to an “promoting settlement,” DFS defined. By signing the settlement and permitting an promoting signal to be positioned within the householders’ entrance yard, Webb Roofing would then “rebate” or “credit score” the quantity of the deductible towards the price of the declare, which is deemed unlawful beneath Florida legislation.
“Rip-off roofing schemes are driving up insurance coverage charges for each Florida household and plaguing our state,” Patronis mentioned in an announcement. “There isn’t a such factor as a free roof and if somebody involves your door providing rebates or kickbacks to file a roof declare in your behalf, report them to my workplace for fraud instantly.”
The variety of contractors which have been charged with comparable practices lately, and the quantity who could also be presently beneath investigation, was not obtainable Wednesday, a DFS spokesman mentioned.
The notion of free-roof provides and paid deductibles has develop into a burning situation within the Florida insurance coverage trade in the previous few years. A number of lawmakers on the 2022 legislative session final month waved copies of “free roof” flyers distributed by roof corporations as proof that state legal guidelines should be strengthened to stem the follow and restrict insurance coverage trade losses.
However some trade insiders have faulted state regulators for not using current state legal guidelines to crack down on extra roofers. Florida Statute 817.234 notes that “a contractor, or an individual performing on behalf of a contractor, could not knowingly or willfully and with intent to injure, defraud, or deceive, pay, waive, or rebate all or a part of an insurance coverage deductible relevant to cost to the contractor, or an individual performing on behalf of a contractor, for repairs to property coated by a property insurance coverage coverage.”
Patronis’ workplace didn’t point out which statute that Webb and Jourdan had been charged beneath, when or why the investigation was undertaken, or why extra contractors haven’t been investigated beneath the legislation.

Silvers, of the roofing affiliation, mentioned it could be tough for DFS investigators to show {that a} contractor truly provided to pay the deductible when the corporate promised rebates or reductions to prospects. Profitable prosecutions additionally require cooperation from householders who simply acquired a brand new roof for gratis to them.
Provisions in Senate Invoice 76, signed into legislation in 2021, gave regulators and insurers slightly extra ammunition and will quickly present extra, relying on the result of a pending court docket case. The legislation prohibits promoting by contractors that “induces a client to contact a contractor or public adjuster for the aim of creating an insurance coverage declare for roof harm.”
The legislation additionally bars soliciting by contractors or providing householders rebates, reward playing cards, money or waiver of deductibles or something of worth in change for permitting the corporate to examine a roof or make an insurance coverage declare. A part of that legislation has been placed on maintain by a federal decide in response to a roofing firm lawsuit charging that the legislation disadvantaged them of their constitutional proper to free speech. A remaining determination within the case is pending.
In the meantime, stakeholders have mentioned, “free roof” solicitation has develop into extra prevalent in elements of Florida. And it’s laborious for householders to say “no.”
“It’s develop into a big chunk of the residential roofing market,” mentioned Silvers, who owns a St. Petersburg roofing firm.
He mentioned the roofing affiliation has acquired quite a lot of complaints from shoppers who agreed to the paid-deductible schemes, solely to search out that the workmanship is shoddy and their new roofs have leaks.
Silvers mentioned, although, that insurance coverage corporations have introduced a number of the troubles on themselves. Some Florida insurers have begun notifying policyholders that they received’t renew or write properties with roofs which can be older than 10 years. That has solely inspired fraud, he mentioned.
“In case your roof is eight years outdated and also you now have to interchange it when it’s ten years outdated, you’re definitely extra prone to look favorably on the man who knocks in your door providing you a ‘free roof,’” Silvers wrote in Florida Roofing journal this month.
Some householders could also be prepared to benefit from the insurance coverage firm in the event that they really feel the insurer isn’t being honest with them on requiring a brand new roof after solely 10 years when the fabric is supposed to final a minimum of 20, he mentioned.
Some contractors even have filed fraudulent AOB claims that argue that hail brought about the roof harm. However hail is uncommon and, normally, it isn’t restricted to roofs and also will harm vehicles and different elements of the home, Silvers mentioned. Insurers must be extra conscious of that and look askance at claims when no different proof might be discovered close by.
Silvers mentioned the pay-your-deductible schemes look like finished principally by a number of bigger roof contractors across the state, and it could not take many extra publicized arrests to make them take discover and curtail their solicitation efforts.
“I hope that it’s starting to show the nook,” he mentioned.
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