New York Metropolis is launching a $4 million marketing campaign to counter rising site visitors accidents and curb harmful driving behaviors like dashing which have occurred at larger charges for the reason that onset of the COVID-19 pandemic.
The marketing campaign — titled “Rushing Ruins Lives, Sluggish Down” — is being designed to succeed in communities throughout the 5 boroughs, together with communities of colour that officers mentioned disproportionately endure because of site visitors violence. Video advertisements and different content material will seem in a complete of 9 languages utilizing a wide range of media, radio and tv advertisements, billboards, bus shelters, LinkNYC kiosks, and fuel station pumps.
Based on the town, roughly 3,000 New Yorkers are significantly injured and greater than 200 are killed annually in site visitors crashes.
The brand new marketing campaign enhances the town’s present Imaginative and prescient Zero marketing campaign that promotes the concept deaths and severe accidents in site visitors should not inevitable “accidents,” however preventable crashes that may be ended by way of engineering, enforcement, and training. “No stage of fatality on metropolis streets is inevitable or acceptable,” the marketing campaign says.
“We’re going to do all we will to give attention to the final word objective of Imaginative and prescient Zero and get rid of site visitors fatalities,” mentioned New York Metropolis Mayor Eric Adams.
The brand new marketing campaign was launched with the revealing of a billboard on Pennsylvania Avenue in East New York, Brooklyn. With 35 site visitors fatalities and greater than 300 severe accidents since 2017, the town mentioned this is without doubt one of the neighborhoods hit hardest by site visitors violence over the last two years of the pandemic.
The trouble follows Adams’ funding of greater than $900 million in road security as a part of the fiscal yr 2023 government finances. Adams needs the town to revamp 1,000 intersections to guard pedestrians, cyclists, and drivers. He’s additionally urging Albany to offer New York Metropolis native management of automated enforcement, a device confirmed to scale back harmful driving.
The New York Metropolis Police Division mentioned it continues to extend its enforcement of dashing and reckless driving in areas the place fatalities are occurring. Within the 28-day interval ending April 24, 2022, the NYPD mentioned it issued 47.4 % extra summonses for all hazardous situations on New York Metropolis’s roads than in the identical interval in 2021. The NYPD additionally issued 54.6% extra summonses.
Prime photograph: New York Metropolis Mayor Adams (c) with transportation and police officers. Supply: New York Metropolis Mayor’s Workplace.
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