A Philadelphia firm has sued Dunkin’ Manufacturers Inc. and Past Meat Inc. claiming the businesses violated its trademark with their “Nice Style, Plant-Based mostly” slogan for a meatless sausage breakfast sandwich.
Vegadelphia Meals stated in its lawsuit filed on Thursday in U.S. District Courtroom in Orlando, Florida that it trademarked the slogan “The place Nice Style is Plant-Based mostly” years earlier than Dunkin’ and Past Meat launched their Past Sausage Sandwich and joint advertising and marketing marketing campaign.
Vegadelphia’s stated advertisements for the sandwich “flooded” the market and would seemingly confuse potential clients. Canton, Massachusetts-based Dunkin’ launched its Past Sausage Sandwich in 2019 however media stories have stated the chain dropped it from most of its retailer menus final 12 months.
Dunkin’ and Past Meat didn’t instantly reply to requests for touch upon the lawsuit. Vegadelphia stated in an announcement Friday that Dunkin’ and Past’s “blatant use of our slogan and lack of response gave us the impression that they felt they’re above the legislation.”
Vegadelphia sells plant-based beef and rooster by distributors on the East Coast and in El Meson Sandwiches eating places in Puerto Rico and Florida. The corporate was based in 2004 and acquired a federal trademark for its slogan in 2015.
Along with the allegedly deceptive slogan, Vegadelphia stated Dunkin’s commercials used a font and “sunray” backdrop that resemble its advertisements, which it known as “past coincidence.”
The lawsuit stated Past’s software for a trademark nearly an identical to “Nice Style, Plant-Based mostly” was rejected by the U.S. Patent and Trademark Workplace in 2020 primarily based on seemingly confusion with Vegadelphia’s mark.
Vegadelphia requested the courtroom to dam Dunkin’ and Past from utilizing the slogan and requested an undisclosed amount of cash damages.
(Reporting by Blake Brittain; Enhancing by David Bario and Cynthia Osterman)
Was this text beneficial?
Listed here are extra articles it’s possible you’ll take pleasure in.
A very powerful insurance coverage information,in your inbox each enterprise day.
Get the insurance coverage business’s trusted e-newsletter
